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Communications

2024 Annual Report

As we forge a path forward in our communications strategy, we've taken significant strides to enhance how we connect with our members and the broader community. This year, we've redesigned our website to better serve as a hub of information and resources, making it easier for members to access the support they need. We've also ramped up our social media presence, creating more opportunities for engagement and visibility. Our goal has been to not only strengthen our own brand but to actively assist our members in their advertising efforts, helping them navigate their unique journeys to success. By providing tailored communication tools and strategies, we are committed to ensuring that our members' voices are heard and their businesses thrive in an increasingly digital world.

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Connecting with our Business Community

2023-2024 Business Research Surveys
Participants
Value Proposition Highlights

Community Engagement and Support:

  • Businesses appreciate the strong sense of community and support among local businesses.
  • Collaborative initiatives and community involvement are highly valued.

 

Training and Development Opportunities:

  • The availability of accessible and relevant training programs is seen as a significant benefit.
  • Businesses value support in areas like customer service, software integration, HR, and safety.

 

Advocacy and Government Relations:

  • Participants recognize the importance of advocacy efforts to reduce red tape and improve business policies.
  • Engaging with local, provincial, and federal governments to address business concerns is seen as a crucial support mechanism.

 

Marketing and Digital Tools:

  • The potential to improve online presence and digital marketing strategies is highly regarded.
  • Businesses see value in learning more about digital marketing strategies and tools to enhance their online presence.

 

Economic Development and Diversification:

  • Promoting the region as a business-friendly environment with affordable living costs is seen as a strong value proposition.
  • Focusing on sectors like tourism, arts, and entertainment to diversify the local economy is appreciated.

 

Top 5 Issues
  1. Economic Impact and Revenue Changes
  2. Workforce Management
  3. Operational Costs
  4. Marketing and Online Presence
  5. Government and Policy Issues
Opportunities
  • Community Engagement and Support
  • Training and Development
  • Marketing and Digital Tools
  • Government and Policy Advocacy
  • Economic Development and Diversification

New Website Design

Our website got a facelift! Head to the home page and start exploring.

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